BOBBI vs Gorgias

Gorgias is a customer support and helpdesk platform. BOBBI is a Smart Store for Shopify, a conversational storefront that guides each visitor to the right product. Here is how they compare, when to choose each, and how they can work together.

What Gorgias is

Gorgias is a helpdesk built for e-commerce. It centralizes customer support tickets across email, chat, and social channels and helps support teams respond efficiently, with some automation.

When Gorgias is the right choice: Choose Gorgias when you need to manage customer support and post-purchase questions across channels in one place.

How BOBBI is different

Gorgias is built for support — handling questions, mostly after a problem or purchase. BOBBI is built for selling — guiding shoppers to the right product before they buy. One manages tickets; the other turns visitors into buyers.

BOBBI vs Gorgias at a glance

Can you use both?

Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it sits alongside Gorgias rather than replacing it. If you want to learn what the Smart Store category is, see what is a Smart Store .

	Gorgias	BOBBI (Smart Store)
Primary job	Customer support / helpdesk	Pre-purchase shopping guidance
Main moment	After a question or purchase	During product discovery
Goal	Resolve tickets efficiently	Convert more visitors
Checkout	Not applicable	Your native Shopify checkout

Frequently asked questions

What is the difference between BOBBI and Gorgias?

Gorgias is a customer support and helpdesk platform. BOBBI is a conversational Smart Store for Shopify that guides each visitor to the right product on your storefront and checks out on your own native Shopify checkout. They address different parts of the journey.

Is BOBBI an alternative to Gorgias?

It depends on what you need. For guiding shoppers to the right product on your storefront, BOBBI is the better fit. For customer support and helpdesk platform, Gorgias remains its own tool. Many stores use both together.

Can I use BOBBI and Gorgias together?

Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it complements Gorgias rather than replacing it.

Does BOBBI replace my Shopify store or checkout?

No. BOBBI adds a conversational storefront layer and always sends shoppers to your own native Shopify checkout. Your catalog, payments, and theme stay as they are.